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01/03/2011
Pacific Gold Corp. - Black Rock Canyon Equipment Order

TORONTO, January 3, 2011 - Pacific Gold Corp. (Pink Sheets: PCFG) announced today that it has placed an order for a 12 inch Hy-G concentrating unit, including a concentrating bowl and hopper.

This new unit will be primarily used to clean up the concentrates produced from the main screen plant and the 48 inch Knelson bowl installed at the Black Rock Canyon Mine. The Company is anticipating that the Hy-G equipment will reduce labor costs, and improve efficiency, in the plant gold room by allowing larger amounts of concentrates produced from the main Knelson bowl to be cleaned in a shorter amount of time as compared to the shaker tables currently installed at the mine.

The Company is anticipating receiving the new equipment within 6 weeks.

Corporate Information
Currently the Company has 743,732,651 shares outstanding.

Pacific Gold would politely ask its shareholders to refrain, where possible, from attempting to directly contact Company suppliers, this practice has the potential to cause damage to the Company's relationship with suppliers, causing increased expenses for the Company.

To find out more about Pacific Gold Corp. (Pink Sheets: PCFG), visit the Company's website at www.pacificgoldcorp.com. Or contact the Company directly at 416-214-1483.

About the Company
Pacific Gold Corp.'s business plan provides for the acquisition and development of production-ready and in-production mining operations. The company is focused on alluvial gold and base metals operations located in western North America. Pacific Gold Corp. owns four operating subsidiaries: Nevada Rae Gold, Inc. ("Nevada Rae") owns and operates the Black Rock Canyon gold mine, located in north-central Nevada; Pilot Mountain Resources Inc. ("Pilot Mountain") owns Project W, a large tungsten based deposit in Nevada; Fernley Gold, Inc. ("Fernley Gold") acquired exclusive lease rights to mine the Lower Olinghouse Placers in north-western Nevada; and Pacific Metals Corp. (“Pacific Metals”) owns claims in San Juan and Delores Counties, Colorado, encompassing the historic Graysill Mine.

This news release includes forward-looking statements that reflect Pacific Gold Corp.'s current expectations about its future results, performance, prospects and opportunities. Pacific Gold Corp. has tried to identify these forward-looking statements by using words and phrases such as "may", "will", "expects", "anticipates", "believes", "intends", "estimates", "should", "typical", "we are confident" or similar expressions. These forward- looking statements are based on information currently available to Pacific Gold Corp. and are subject to a number of risks, uncertainties and other factors that could cause the Company's actual results, performance, prospects of opportunities in the remainder of 2011 and beyond, to differ materially from those expressed in, or implied by, these forward-looking statements.